With our next IPP release scheduled for December 18, we’re
making a couple of exciting improvements to Intuit App Center.
App Presentation
Order
The biggest change is that apps in App Center will no longer
be presented in alphabetical order. We
will be presenting apps based on a simple formula: number of reviews x star
rating (to represent quality).
This is a change that the IPP developer community has been
asking for and is a significant step to enable developers to control their App
Center placement to a greater degree. We
encourage you to go to App Center and
check both the quantity and quality of reviews that you have. If you haven’t been doing so, now is the time
to actively solicit reviews from your customers. As you may recall, we’ve moved to using
BazaarVoice functionality for reviews.
It’s never been easier to write or faster to publish a review.
Search Engine
Optimization
We’ve also made improvements to the site to enable better
performance in organic search and expect
to see an increase in organic search traffic in the 5% range with this
effort. We encourage you to revisit your
App Card content and ensure that key words for your app appear consistently in
the meta title, meta description as well as in the app card copy itself.
Additional
Promotional Opportunities
Finally, we are working to open up additional promotional
placements across the App Center experience.
These placements will be driven by app performance, balancing paid
subscriptions, retention, new trials, and app card views. The team is trying to look at the app
portfolio holistically, both to promote the best of our established apps but
also accelerate apps that may be showing promise. Overall what this means is more potential promotional
opportunities for our IPP dev community. So keep driving for great reviews, and
thank you for continuing to create great apps!
Sharon Delman
Director, Intuit App Center Marketing