Driving lots of small business users to Intuit Marketplace is important to us and to our developer community. Making it easy for them to discover and purchase applications that solve their needs is critical, and one of the things that makes the Intuit Partner Platform offering special.
After conducting focus groups with a number of small business users and with the emphasis on improving the user experience and increasing adoption, we’ve just launched an updated Intuit Marketplace:
- new search and app discoverability from the homepage
- new micro-sites to provide users with a deep-dive into the features and benefits of an application
- enhancements include product videos, screenshots, detailed information, more explicit pricing, and prominent buy/try calls to action
With these changes in place, we hope to increase customer awareness and make it as easy as possible for users to make informed decisions.
This is just step one of our re-design of Marketplace. By engaging with small business users and our developers, we think we are well on our way to creating a great destination for Small Businesses.
Check out the the updates to Intuit Marketplace and let us know what you think!
The marketplace looks really good! Pixily is really excited to be part of it. Thanks for all the hard work.
Posted by: Healy Jones | September 25, 2009 at 08:34 AM